Research shows that colors have a significant impact on psychology. When you look at a white flower, what is the moment you open your heart? Have you ever looked at a red wall and started to feel nervous after a while? Can’t you wear any other color after getting used to wearing black clothes?
Color is a type of energy affecting our bodily functions, emotions, and mind. As a result of the research revealed by advanced technology, it has been learned that the nerve endings in the retina layer of the eye receive the image and transmit it to the center related to vision in the brain. Colors stimulate the autonomic nervous system, affect hormonal activity, and evoke various emotions. Even though we cannot consciously notice it, our subconscious mind perceives and pays attention to what we cannot consciously perceive. Thus, colors significantly influence our attitudes, mood, and choices.
“Colors and tastes are indisputable.” Based on its motto, although the research of colors in psychology is quite limited, studies such as architecture, sales, and marketing are in the majority. We also under here that colors are effective in all kinds of psychology. Colors play a significant role in every aspect of our lives. Some colors play a role in metabolism, while others act on contraction, relaxation, and more. In other words, the effect of colors is emotional, psychological, and physiological.
The meanings of colors and their effect on us can vary personally and culturally. However, there is a majority of common opinions about how it affects our subconscious.
Red is one of the most easily recognizable and attractive colors. It is a color that increases emotional intensity and attractiveness. It evokes high and intense emotions such as strength, courage, love, lust, danger, vitality, and excitement. Timid people are recommended to use the color red. It has vital energy. However, it is a color that should be used in a balanced way. It is thought to trigger anger and aggression when it is overdone.
yellow color; It represents intelligence, vitality, and joy. According to research, it is significantly related to the mind and intellect, as it can directly affect the left lobe of the brain. It gives vitality to people and increases joy. On the other hand, it has a positive effect on creativity. Since it has a delicious side, restaurants and cafes prefer yellow the most. On the other hand, it is a very eye-catching and stimulating color. Intense exposure to the color yellow when a person is under stress can quickly trigger anxiety and anxiety.
Orange symbolizes extroversion, courage, happiness, friendship, and trust. It is neither as stimulating as red nor as stimulating as yellow. It is used without exaggeration to create an energy that is both lively and reassuring. Orange is also thought to affect appetite and has a delicious side.
Blue is a color that can combine many emotions. While it symbolizes trust, peace, and loyalty, it can also symbolize loneliness and sadness. While blue and light blue give a calmer, peaceful energy, colors such as dark blue and dark blue can push a person into a more depressed mood. Primarily the blue color is known to suppress appetite. Efficiency and performance may increase in light blue environments. Another study revealed that the color blue increases concentration and memorability. Therefore, it can be beneficial to paint or write the things you want to keep in mind with a blue pen.
Green; It represents nature, life, and vitality. It also symbolizes balance, one of the essential concepts for human beings. It is one of the colors that should be used to create a peaceful and trusting environment. It gives calm and serenity. It is a color that also has healing energy. Provides a natural effect on the nervous system. It creates a sense of trust. Usually, banks and hospitals use this color quite a lot. This color, which has very positive effects, also has negative consequences. Overexposure to the color green can trigger jealousy.
Purple color is symbolized as the color of nobility. It is the color of sensuality, grace, and passion. Luxury brands prefer to use purple as it evokes calmness and quality in people. On the other hand, it is also known as the color of inspiration and spirituality. It is recommended to use purple color, especially for people who have sleep problems, as it triggers calmness.
Black is a highly debated color. On the one hand, it represents power, loyalty, nobility, and authority; on the other hand, it is said to convey mystery, darkness, and crime. It is mainly used to describe power. It is one of the colors that change the most according to the mood and culture of the person. Brands especially prefer to prove that they are not cheap brands.
White; symbolizes purity, innocence, and cleanliness. On the other hand, it also represents order and cleanliness. It is used as a balancing element. Since it also symbolizes minimalism, white is generally preferred to create balance, no matter what color is used. Research has not found anything that can be a harmful stimulant.